Breaking Through the Male-Dominated Era of Social Networks

If you look at the most popular international social media networks, such as TikTok, WhatsApp, WeChat, Facebook, and others, they are all owned by men. That is strange, considering that about 74% of women use social media, compared to more than 64% of men.  

When you really think about it, men build social networks while women focus more on deep connections. Social networks are often aggressive in their focus on growth, engagement, and monetization. However, when those are your focal points, the platform shifts. Instead of being somewhere with high-minded ideals among like-minded individuals, you get a sense of emptiness instead. 

What’s missing is a social network prioritizing holistic health and the complete human experience. That is where Spine comes in to save the day. Not only are we founded by a woman, but we focus on those deeper human connections that often lead to greater healing potential.

How Did We Get Here?

The history of social media dates way back to the earliest interconnected machines on Arpanet (precursor to the internet). A basic timeline would be: 

1978 – Bulletin Board Systems (BBS)

• Ward Christensen and Randy Suess developed the first BBS.
  

1997 – Six Degrees

• Andrew Weinreich
  

2002 – Friendster

• Jonathan Abrams
  

2003 – MySpace

• Tom Anderson and Chris DeWolfe
  

2004 – Facebook

• Mark Zuckerberg, along with Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes
  

2005 – YouTube

• Steve Chen, Chad Hurley, and Jawed Karim
  

2006 – Twitter

• Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams
  

2010 – Instagram

• Kevin Systrom and Mike Krieger
  

2011 – Snapchat

• Evan Spiegel, Bobby Murphy, and Reggie Brown
  

2016 – TikTok

• Developed by the Chinese company ByteDance, founded by Zhang Yiming(TikTok is the international version of Douyin, launched in China in 2016)
  

What started in student dormitories and late-night coding sessions has evolved into a massive, interconnected space with endless doom-scrolling and marketing so specific that you’d think you'd thought of the product first. 

There are plenty of other platforms tucked in between these benchmarks, but the goal of all of them is simple: to keep you hooked. Around 210 million people across the world are addicted to scrolling social media because it is so engaging without substance. 

The more time we spend on social media, the more our anxiety and depression grow. There is a lack of human connections and an exploitation of our desires instead of actual connections.

→ Think it’s time for a change? Step away from empty scrolling and join Spine today.

The Male Perspective: Networking v. Connectedness

The legacy of modern social media owes its framework to a male-dominated industry. The system is created using technical networking and AI-backed data analytics. Users focus on growth metrics like followers, shares, and comments, as well as other superficial goal-setting measures. 

It isn’t a big leap to think you have thousands of TikTok followers, but no one you’d call when you’re facing a challenging family situation or in need of medical support. The male design wants reach and reactions, not the quality of connections. 

We all suffer from FOMO (Fear of Missing Out). Young people especially feel depressed when something is shared online that they weren’t part of or have yet to attain. We are treating mental health problems ranging from anxiety to sleep disorders symptomatically, rather than addressing the underlying cause. 

If you want proof of what social media does, take a break for a few days. You’ll feel like a weight has been lifted from your shoulders. 

Enter Spine: A Female Approach to Digital Healing

Spine may have begun on the same male-dominated social networks, but it has evolved into its own entity. The mobile application offers a safe space for people to connect on a deeper level and share valuable insights about health, spirituality, energy, and more.

As the first social network founded by a woman, Spine trailblazes through the traditional industry into a new era of health and growth. The same principles that are often overlooked by men are what allow this platform to thrive. Instead of asking, “How do we keep users online?” we focus on how we can enrich everyone’s life. 

The Spine app connects users, aiming to support them physically, mentally, emotionally, and spiritually. 

The difference is that Spine doesn’t want a lot of fleeting metrics, such as how many shares a post has or who comments on a photo. The app's specialty functions ensure authentic interactions and meaningful exchanges. You’ll find: 

• Mindful communication spaces for rewarding conversations

• Conscious design of a friendly and calming UI/UX

• Communities that receive real support instead of BOT management

• The integration of experts in various healing approaches. 
  

The digital environment is built for transformative experiences. As Michael, 42, put it, “I have found not only understanding, but also effective healing approaches addressing my chronic pain. This community carries me through many difficult times.”

Female Leadership as a Catalyst for Change

Diversity is all the difference at Spine. A woman-led social media platform brings much-needed diversity to the tech industry. That is what studies from McKinsey & Company show ensures better perspectives that capture complex problems comprehensively. 

When you’re on Spine, you gain genuine human relationships through mentoring, targeted matching, and expert exchanges. Female leadership often ensures a more collaborative approach. As business psychologist Dr. Franziska Kohler explains, “that leadership difference is reflected in platforms that emphasize community and mutual support.”

When we developed Spine, we focused on including people who are often underrepresented in the tech industry. Healers from traditional cultures, people with chronic illnesses, and even senior citizens offered insights we would have otherwise overlooked. 

There are endless benefits in sharing real information and personal stories. From a person living with fibromyalgia to using breathing techniques that unlock the body’s natural healing processes, there is a lot to gain from Spine. It is a space to exchange practical knowledge that goes beyond traditional and valuable advice. That is how you build trusting relationships that stand the test of time. 

At the end of the day, having such in-depth and authentic testimonials teaches all Spine users that they are not alone, and improvement is possible. Spine helps users find local healing circles, workshops, retreats, and mentoring that would otherwise be lost in the haze of modern social media.

A New Era of Connection Using Digital Communities

Spine is a model that future social media platforms can use. It provides enrichment for the user instead of dependency on engagement. With the post-COVID rise of depression observed by the WHO (World Health Organization), having Spine is a natural evolutionary step to a healthier, happier you. 

So, the only question now is, how can you use Spine for your personal growth journey? This is a platform built to serve you and facilitate fantastic conversations. It all begins with: 

• Creating a profile reflecting who you are, what you hope to achieve, and your interests. 

• Connect with like-minded people interested in the same pathway forward. 

• Sharing your personal stories in a safe, supportive digital environment. 

• Discovering experienced and professional practitioners or mentors who match your needs. 

• Joining virtual, local, and international events that inspire your transformation. 
  

It really is just that simple. With Spine, you get the support needed to overcome trauma and unlock the body in a way that would generally be reserved for travelers finding ancient practitioners or information no one had seen in decades. Together, we help each other grow, and Spine is our sounding board. → Begin your transformation today. Create your free account and join a global healing community.

Engage with Spine

We are currently witnessing the natural evolution of online communities and social media engagement. It’s not about fleeting attention or generating millions in daily ad sales, like the male-dominated platforms. It’s about a deeper human connection and well-being on a new platform founded by a woman. 

Every new user is not a number to grow some investor’s portfolio. It is a proud, courageous, and wonderful human being adding to the incredible repository of health knowledge that can transform and heal the mind, body, spirit, and emotional well-being. 

Be part of the groundbreaking movement and explore the app to connect with like-minded people who share your hopes for a better, brighter online world. The diversity and rich knowledge you need to heal and grow are out there, and Spine is leading the way. Join today and experience the difference yourself. 

 Download Spine.App and be part of a purpose-driven digital community built for healing and connection.

1. What is Spine?

SPINE is a modern spiritual network (app) that connects healers with people seeking support around the world. Providers can list their services for free, and seekers can quickly and easily get in touch with healers at no cost. In addition to matchmaking, the app offers community features, podcasts, events, healer profiles, and an integrated AI-powered search. SPINE is available in German, English, and Spanish, and stands for a loving and energetically clear way of connecting.

2. What sets this network apart from other social networks?

Social networking – next level.

We are all more than just the body that likes to dress nicely or show off status symbols. And it’s this “more” that we address.

SPINE was created to build a global community that stands for different values than those typically found on other social networks. We want to connect people who seek to deepen their knowledge in holistic and spiritual topics, while also ensuring that those in need of help can find support – and those offering support can be found.

This is conscious and truly social networking.

3. Why was Spine created?

Spine was born out of the desire to offer an alternative to male-dominated social media structures. The goal is to create a digital space where women—and all users—can connect as equals, grow, and heal together.

4. Who is Spine for?

Spine is for anyone seeking a more conscious digital space—whether for self-care, healing, spiritual exchange, energy work, or building nourishing communities beyond the mainstream.

5. How does the platform work technically?

The Spine app is designed with a calming, mindful UI/UX that reduces overstimulation. Features focus on meaningful interaction, including:

• Moderated communities

• Mindful messaging

• Access to experts in holistic healing

6. Is Spine a women-only community?

No, Spine is open to everyone. While the platform was founded by a woman and is rooted in values often associated with femininity—like empathy, connection, and care—anyone aligned with these values is welcome.

7. How can I join Spine?

You can simply download the Spine app and sign up. Onboarding is intentionally gradual and guided, ensuring a mindful and welcoming community experience.

8. What is the goal of Spine ?

As the first and so far only social media platform that acts as a large search engine for healers worldwide, Spine aims to provide a counterbalance to the many distractions we experience today through social media: a place of peace, respect, further education on spirituality, awareness, and health, and above all, a place of healing.